STRATEGIC PLAN

Vision

To ensure the mental health wellness of children, youth and families.

Mission

To provide client-centred, effective and efficient programs to improve the mental health wellness of children, youth and families

Values

Accessible Client Centred Evidence-Based Inclusive

Special Lenses

In the development or implementation of current or new programs/services, The Phoenix Centre shall ensure that there is alignment to the following communities and when possible to make appropriate adaptations. For each of these populations, a formal process will be established:

  • First Nations
  • Métis
  • Inuit
  • Francophone
  • Military/First Responders
  • Youth
  • Remote and Rural Communities
  • LGBT2SQ+
  • Newcomers to Canada

Strategic Directions

The following Strategic Directions have been identified:

  • Access to Services
  • Ensuring Positive Outcomes
  • Effective Communication/Marketing/Branding
Phoenix Centre Mission Statement Infographic

Access to Services

That all children, youth and families are able to access the appropriate mental health services without wait times.

Activity

Lead

Target Date

Establish a baseline for wait list

Clinical Director

January 2019

Establish clinical outcome targets

Clinical Director

February 2019

Adopt and implement “Connecting Everyone To The Right Door” model

Executive Director

March 2019

Development of an approved recruitment and retention plan

Management Team/Board

March 2019

Implement one new option for rural/remote access

Executive Director

October 2019

Ensuring Positive Outcomes

That anyone receiving services from The Phoenix Centre achieves all or most of their desired objectives.

Activity

Lead

Target Date

Identify and collate all evidence based programs being utilized

Management Team

January 2019

Establish outcome baseline

Clinical Director

March 2019

Create outcome report and time lines to be reviewed by management and board

Clinical Director

March 2019

Establish core training required by each staff position to ensure quality

Management Team

March 2019

Establish core training/professional development for board members

Board

March 2019

Ensure all staff receive core training within nine months of hiring

Management Team

Ongoing

Ensure all new board members receive core training within six months of becoming a member

Board President/Executive Director

Ongoing

Effective Communication, Marketing & Branding

To increase public awareness and support of The Phoenix Centre and its services and programs.

Activity

Lead

Target Date

Utilize a minimum of four social media strategies

Executive Director/P.R. Lead

March 2019

Create a communication strategy

Management/Board/P.R. Lead

March 2019

Approve communication strategy

Board

March 2019

Establish a means to assess public awareness

Board/Management/Executive Director

March 2019

Establish a public relations budget each year

Board

March of each year

Increase unique landing on website by 20%

Executive Director

March 2020

Implement public awareness strategy

Executive Director

Ongoing

Implement communication strategy

Board/Executive Director

Ongoing